DRIVING
TOMORROW
BRAND STRATEGY
TGA’s Vision for Safe, Integrated, and Eco-Friendly Transport
Objective Summary
The Transport General Authority (TGA) is revamping its brand strategy to position itself as a leader in the transportation sector. The strategy emphasizes safety, quality, and sustainability while fostering innovation and partnerships.
How did we help:
Brand Strategy, Brand Creation, Visual Language Design, Brand Manifesto, Brand Guidelines
The Transport General Authority (TGA) must refine its position as a key reference in the transportation sector. While seen mainly as legislative and regulatory, the TGA struggles to showcase its achievements. Creativity and public engagement are limited, and the brand lacks essential Saudi symbols, underscoring the need for more straightforward communication and a stronger identity.
Solution Outline
TGA is repositioning itself as a leader, emphasizing safety, quality, and sustainability. The strategy highlights TGA’s value to beneficiaries and stakeholders, driving economic goals, innovation, and partnerships. A renewed brand and logo reflect its role in land, rail, and sea transport, enhancing its reputation, attracting investment, and fostering collaboration.
Brand Identity & Design Rationale
The Transport General Authority (TGA) brand identity centers on clear, modern elements that reflect safety, quality, and sustainability in the transportation sector. A bold, versatile color palette inspired by Saudi Arabia’s natural landscapes reinforces TGA’s commitment to innovation and national pride. Each hue signifies a core pillar:
01
Colors
Green highlights sustainability and environmental responsibility.
Blue evokes reliability, safety, and trust in land, rail, and sea transport.
Neutral grays and whites keep the design clean, professional, and approachable.
02
Typography & Logo Elements
Aligned with TGA’s brand strategy and creation objectives, the typography features modern, legible fonts that enhance clarity. The logo incorporates stylized symbols representing movement, regulation, and service across multiple transportation modes, capturing TGA’s leadership and dedication to stakeholder satisfaction.
By infusing these brand design elements with TGA’s core mission, the Authority presents a cohesive identity that resonates with beneficiaries, stakeholders, and the wider public, elevating its reputation and fueling further collaboration and investment in Saudi Arabia’s transportation sector.