RAM is a Riyadh-based strategic creative agency that provides branding services across brand strategy, identity, corporate communications, annual reports, digital experiences, and production.
Branding services in Saudi Arabia
We work with government entities, national programs, and leading companies across Saudi Arabia and the GCC. Each engagement begins with a brief and aligns strategic direction with final delivery.
From strategy to launch
RAM provides five connected capabilities: brand strategy and architecture, brand identity and design, communications and annual reports, digital experiences, and brand activation and production.
Clients can appoint RAM for a single focused requirement or an integrated program. In both cases, the work follows a single direction, scope, and accountable team.
Since 2013 · 570+ projects delivered · 120+ brands created · 82+ annual reports
Since 2013 · 570+ projects delivered · 120+ brands created · 82+ annual reports
How RAM works
Understand
Review the organization, audience, existing brand, business need and approval structure.
01
Define
Set the strategic direction, project scope, priorities, responsibilities, and measures.
02
Activate
Prepare, produce and deliver the work across the required channels and touchpoints.
03
Create
Build the identity, content, communication and experience around one approved direction.
04
Brand strategy and architecture
We use research, business priorities, stakeholder needs, and market context to define what the brand stands for, how it is structured, and how it should communicate.
Explore RAM’s brand strategy work for
MEWA
and the
Transport General Authority.
What we deliver
- Research and insight
- Brand audits
- Stakeholder interviews
- Competitive benchmarking
- Brand positioning
- Brand architecture
- Naming
- Verbal identity
- Messaging frameworks
- Communication strategy
- Go-to-market strategy
- Brand governance
Brand identity and design
Turn the strategy into a clear system people can recognize and use.
We design visual and verbal identities for Arabic and English. Each system is built to work across teams, communication, reports, campaigns, digital platforms and physical environments.
What we deliver
- Creative direction
- Visual identity
- Verbal identity
- Logo systems
- Arabic and Latin typography
- Colour systems
- Graphic devices
- Iconography
- Brand guidelines
- Design templates
- Packaging design
- Environmental graphics
- Wayfinding systems
Communication and annual reports
Make complex information clear.
RAM brings content structure, editorial design and information design into one process. We create communication that leadership, stakeholders, employees and public audiences can understand and use.
Explore RAM’s annual report work for
SEVEN,
the Tourism Development Fund,
TAQEEM
and the Ministry of Tourism.
What we deliver
- Communication strategy
- Annual report content and design
- Corporate profiles
- Editorial design
- Campaign concepts
- Campaign design systems
- Executive presentations
- Infographics
- Data visualization
- Internal communication
- Social media design systems
- Print and digital artwork
Digital experiences
Carry the brand into websites, platforms and interactive products.
We connect audience needs, content, user experience and interface design from planning to launch. Every digital experience is structured for clear navigation, bilingual use and consistent brand delivery.
Digital delivery can be supported by RDX, RAM’s specialist digital practice.
What we deliver
- Digital strategy
- User and audience research
- Customer journey mapping
- Information architecture
- UX design
- UI design
- Corporate websites
- Investor relations websites
- Digital platforms
- Mobile applications
- Interactive presentations
- Motion systems
- Bilingual and RTL experiences
- AR and VR experiences
Brand activation and production
Bring the brand into use.
We manage the creative, technical and production requirements needed to launch brands, campaigns, events, environments and physical assets.
Production delivery can be supported by RXP, RAM’s specialist production practice.
What we deliver
- Brand launch and rollout
- Campaign production
- Motion, animation and 3D
- Corporate films
- Photography
- Exhibition and booth design
- Event environments
- Environmental production
- Print production
- Packaging production
- Prototyping
- Production management
Who RAM works with
RAM works with organizations whose communication must carry clarity, authority and public trust.
Our experience includes
- Government entities and national authorities
- Vision 2030 programs
- Real estate developers and destinations
- Financial and investment organizations
- Industrial and infrastructure companies
- Entertainment, tourism and cultural organizations
- Leading companies across Saudi Arabia and the GCC
Services proven through real work
Our portfolio shows how strategy, identity, communication, annual reports, digital experiences and production work together across different briefs.
MEWA — Brand strategy and identity
Brand strategy, visual language, and guidelines for the Ministry of Environment, Water and Agriculture.
SEVEN — Annual report design
Editorial design, custom iconography and infographics across print and digital formats.
Questions clients ask before appointing RAM
Can RAM be appointed for one specific service?
Yes. RAM can support a focused requirement such as brand strategy, identity, an annual report, a website, a campaign or a production assignment. The scope is built around the specific need.
Can RAM lead a project from strategy to launch?
Yes. RAM can connect strategy, identity, communication, digital and production within one engagement. The project still uses clear stages, responsibilities and approval points.
Can RAM work with an existing brand strategy or identity?
Yes. We review the existing system, retain what remains useful and address the areas that need to change. A full rebrand is not always required.
Does RAM work in Arabic and English?
Yes. RAM develops bilingual brand, communication and digital systems for Arabic and English audiences. Arabic is treated as a core part of the system, not as a final translation step.
Does RAM work with government entities and Vision 2030 programs?
Yes. Since 2013, RAM has worked with Saudi ministries, national authorities and Vision 2030 institutions across branding, communication, annual reports and digital delivery.
How is the project scope defined?
We begin with the business need, audience, stakeholders, deliverables, timeline and approval process. The agreed scope then defines the stages, responsibilities and outputs before work begins.
What does RAM need to begin?
A clear business need is enough to start the conversation. Existing strategy, brand material, project requirements, deadlines and stakeholder information help us define the right scope.
Start with the brief
Building a new brand, repositioning an organization, producing an annual report or creating a digital experience? Tell us what needs to change.
