SEVEN Annual Report Design

SEVEN is a Qiddiya Investment Company entity developing and operating integrated entertainment destinations across Saudi Arabia.

RAM designed SEVEN’s annual report, turning corporate, financial, and operational information into one clear publication. The SEVEN annual report design combines a strong content structure, clear typography, custom iconography, and a consistent infographic system across print and digital formats.

The brief

SEVEN needed an annual report that could carry different types of information without becoming dense. It had to present progress, financial information, and future plans in a format that worked for leadership, stakeholders, and digital readers.

Client: SEVEN — Saudi Entertainment Ventures
Sector: Entertainment
Market: Saudi Arabia

Services

Annual Report Design
Editorial Design
Information Design
Iconography and Infographics

The SEVEN annual report design approach

We built a simple editorial system around the content. Clear sections set the pace. A consistent grid held each spread together. Typography, icons, and color gave readers a clear path through the report.

A clear information structure

We organized the report into distinct sections and established a clear hierarchy for headlines, summaries, data, and supporting details. Readers can move from the main message to the evidence without losing context.

Custom iconography

A set of geometric icons highlights key content areas, including financials, milestones, and projects. The icons make each section easier to find while keeping the report aligned with SEVEN’s visual identity.

Data made easier to read

Charts and infographics distill complex information into the numbers and relationships that matter. Scale, contrast and controlled color guide attention without overwhelming the page.

SEVEN annual report infographic and data visualisation

Bold Typographic Layout Reflecting SEVEN’s Innovative Approach in Saudi Arabia’s Entertainment Sector

Modern Design Elements Aligned with Saudi Arabia Vision 2030 in SEVEN’s Annual Report

One system for print and digital

The layout stays clear across printed pages and screens. Consistent margins, typography, and page structure create a unified experience across both formats.

Built for different readers

An annual report serves several audiences. Leadership needs the main story quickly. Finance and governance teams need detail and accuracy. Partners need context. We used hierarchy and pacing to support each reading mode. Key messages appear first, followed by evidence and supporting detail. The report can be scanned at speed or read from beginning to end.

Consistency across every spread

Long reports can become uneven when sections use different page structures. We set clear rules for headings, body copy, data, captions, notes and imagery. These rules create continuity without making every spread look the same. The system gives each content type enough space while keeping the publication connected from cover to final page.

The outcome

The final report gives SEVEN a clear way to present performance, progress and direction. It is direct enough for senior readers, detailed enough for stakeholders, and consistent with the brand from cover to final page.

Annual report design for public-facing organizations

For organizations working at national scale, an annual report is more than a record. It must explain performance, show accountability and make complex work understandable. RAM brings content structure, editorial design and information design into one process. This helps leadership teams communicate progress clearly while giving stakeholders a document they can navigate, reference and use.