Brand Build | Rafed for Transportation Services, an integrated national company for transportation and logistics.
Integrated Logistics Services
Designing a logo in this industry is always challenging, and developing a symbolic logo that expresses more of the Logistics Service and Transportation away from the familiar and repetitive shapes. Still, expressively that is characterized by the strength of application in all respects. Whether printed or digital.
Yes, Rafed is simple, modern, but firm, with sharp graphics, fonts, and spatial compositions that underline this brand message.
The name we created, โRafed,โ reflects the growing infrastructure that is changing within the kingdom and how Logistics and transportation will impact the daily routine of commuters, switching up their traditional forms of transport.
The name is also neutral, so it has the potential to grow into a chain, prevailing in other sectors within logistics and transportation.
Scope
- Brand Strategy
- Naming
- Brand Build
- UX/UI Design
Colors & Material
Extra Navy
HEX: #002855
Orange Magma
HEX: #E1523E
Typography
Almarai – Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Almarai – Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
School Transportation Solution
Rafed aims to provide a more efficient, safe, and accessible form of school transport in Saudi Arabia.
