MEWA Strategy Overview
MEWA: Architects of Natural Harmony
Unifying Environment, Water, and Agriculture
for Saudi Arabia’s Sustainable Future
MEWA’s brand strategy focuses on developing a unified, human-centered identity, positioning the Ministry as crucial to life, enhancing public engagement, and advancing sustainability initiatives.
The ministry epitomizes the ideal synergy between humanity and nature.
A sustainable environment and natural resources that guarantee water security, support food security, and enhance quality of life.
MEWA’s Core Sectors:
A Unified Visual Language
The MEWA brand device visually represents the ministry’s three core sectors: agriculture, water, and environment.
Each icon utilizes lines to symbolize its sector’s unique characteristics. In the agriculture icon, structured lines represent ordered growth. The water icon’s wavy lines symbolize fluidity and movement. The environment icon’s layered lines depict interconnected ecosystems.
While distinct, the icons share a consistent design language, reflecting MEWA’s integrated approach to managing these interconnected sectors for a sustainable future.
Expressive
Focused
Informative
A Cohesive Typographic Solution for MEWA
A Cohesive Typographic Solution for MEWA
A Cohesive Typographic Solution for MEWA
A Cohesive Typographic Solution for MEWA
Redefine Guidelines
Modular Grid as the Foundation
A modular grid is the backbone of brand coherence. It ensures design consistency, streamlines processes, and accelerates production. It’s not optional—it’s essential for structured and impactful branding.
MEWA Branding: Comprehensive Manuals
We developed eight comprehensive brand guidelines manuals covering all brand aspects, including branding, verbal communication, presentations, characters, environmental design, wayfinding, signage systems, and brand architecture. These manuals ensure consistency, clarity, and coherence across all touchpoints, creating a unified and impactful brand identity.
Exprience
MEWA Wayfinding System Design
The MEWA wayfinding system integrates design and technology to reflect the brand’s culture, fostering connection, harmony, and a unified identity throughout the headquarters.
At MEWA, we’ve developed motion guidelines prioritizing clarity and substance, using solid narratives and deliberate editing to make technical content engaging and impactful.
MEWA’s brand characters, strategically named and distinct in personality, embody the ministry’s mission, simplifying complex information and enhancing stakeholder engagement.
Brand
AMBASSADORS
Voices of MEWA
Objective Summary