Use of AI in the face of coronavirus.
Fields of use of artificial intelligence In the face of Corona virus
The National Digital Transformation Unit works hand in hand with digital transformation partners to accelerate and enable digital transformation in the Kingdom of Saudi Arabia. The Unit aims to realize many accomplishments through a national digital perspective reflecting the Kingdom’s digital vision.
Art DIrection
NDU tasked us to design and launch a social media campaign highlighting the use of artificial intelligence in the face of the Coronavirus.
We designed this campaign using NDU brand guidelines and colors.
The challenge was how we could represent and render all the complex data and information in a unique style and theme. For that, we decided to use a retro digital style poster composition, as it helps us with its freedom to combine multiple abstract images into one big visual comp.
- Creative design
- Copywriting
- Animation
- Visual design
- Campaign management
Retro
The unique retro digital style helps the social media posts to create momentum with its eye-catchy blueish background and have a high contrast to stand out on all social platforms.
