NHC INTERNAL STRATEGY
Brand Activation
We worked with NHC to develop a creative internal campaign to activate a holistic company strategy, including visual design and a strategic framework that embodied the strategic idea of Empowerment Pioneering’.
The graphic designs amplify the future-focused ambitions of the business and position them as a real estate industry leader providing a seamless experience for the Saudi individual and family in a vibrant neighborhood society capable of achieving its aspirations and ambitions.
Scope
- Creative Campaign
- Content development
- Infographic Design
- Motion Graphic
- Production
Guided by
infographic style
Flat Design
Content Implementation
Each touchpoint had to evoke the mission’s tone of achievement and intuition: to transform each indoor display screen’s journey and emails into an enriching and proud experience.
Minimal
Illustration
We created expressive, subtle flat infographic icons, scenes, and characters to help communicate all data and messages in a very seamless flow.
The Why? Video
NHC has a complex strategy map; we were asked to deliver a standalone motion graphic video and poster instead of a traditional guideline presentation.
Strategy Map
Our work was to optimize all levels of the strategy map into a simplified infographic poster to summarize all the strategy components in one design.
Teaser
Beyond the Infographic Style
Through a powerful combination of photography, illustration, and messaging, we’ve built a flexible communication teasers that reflects the simplicity of the strategy promise and the broad diversity of the goals.
Achievement video.
We optimized all data and information into a couple of infographic videos presentation with voiceovers to stand out with maximum involvement in each achievement with bright details.
Clarity of information
We collaborated with the NHC team to create stylish characters design to express and communicate the strategic pillars and categories.
Innovation - Leadership
The art direction was to create a flat, friendly, and memorable character illustration with subtle details that contrast harmoniously with brand colors and guidelines.
Sustainability - Collaboration - Empowerment.
The character’s components make a compelling brand character illustration to carry the messaging that positions the “Empowerment Pioneering” as the main headline for the campaign.
