OIL

SUNSTAINABILITY

PROGRAM

OSP was created to reveal and make a sea of opportunities and applications for Hydrocarbons globally as a competitive energy source, both from an economic and an environmental point of view.

The brand design enables and supports communication by introducing more dynamic colors combination. In addition, carefully selected colors reinforce the whole concept.

The concept of energy equilibrium – combining different energy sources in the most sustainable way possible – inspired a graphic premise: to restore what is consumed, return what is generated, and regenerate energy in a continuous cycle.

It is represented within the logo by a typographic gesture. The color gradient explains the sector’s location: from blue for gas to green for sustainability.

Scope

Brand Strategy
Brand Build

Primary Colors

Midnight Blue

0A1F8F

Deep Sky Blue

#00A7E1

Spring Green

#00CE7C

Teal

#008996

Fonts

Helvetica Neue LT Arabic

OIL