SIGNATURE
DESIGNS.
EVERY DETAIL.
EVERY MOMENT.
SHAPING ICONS.
DEFINING LIVING.
Beyond Luxury.
Into Art.
INMAR Real Estate Branding
RAM developed the INMAR real estate branding project, from naming and brand strategy to identity, film, corporate publications and a new digital platform.
INMAR real estate branding: project overview
INMAR is a real estate developer in Saudi Arabia, with a portfolio spanning residential, commercial, hospitality, and educational projects. RAM worked across the brand’s development and application, aligning its positioning with how the company presents itself to customers, partners, and investors.
The brief
The task was to express INMAR’s ambitions through a clear name, a distinct identity, and consistent communication. The brand also needed to perform across project marketing, corporate publications, digital channels, and a public activation.
The Challenge
From Trusted Developer to Creator of Architectural Icons
Enma Alrwabi was founded in 2012 and listed on the Nomu Parallel Market in 2021. Its portfolio included hotels in Makkah and Madinah, offices and commercial centers in Riyadh and Dammam, schools, and logistics. In total, it encompassed more than 700,000 m² of development.
The company had earned trust through delivery. But its name and brand did not reflect where it was heading next: luxury residential and mixed-use projects such as GVAL, SOUL, and Aleel Resort.
The task was to rename the company and build a single brand for buyers, investors, and partners, in Arabic and English.
Scope
- Naming and brand strategy
- Brand creation and guidelines
- Brand manifesto film
- Company profile content and design
- Annual report content and design
- Website UX, UI, and development
- Investor relations section
Naming and brand strategy
We developed the INMAR name as part of the company’s brand transformation. The strategy focused on architecture, design, and the experience of living in its developments, giving the brand a clear direction for its identity and communication.
The brand line, “Beyond Luxury. Into Art.”, expresses this focus. It connects INMAR’s positioning with the care given to form, materials, and detail.
Visual identity
We designed a custom wordmark with an architectural structure. The Arabic and English letterforms share a consistent approach to proportion, stroke weight, and spacing, creating a clear relationship between the two scripts.
The identity includes primary, bilingual, and slogan lockups, allowing the brand to adapt to different communication needs while maintaining a consistent appearance.
Icon system and guidelines
The icon system follows the geometry of the INMAR wordmark. A 60° diagonal grid aligns with a 20 × 20 square grid to keep angles, proportions, and visual weight consistent.
We documented the identity in brand guidelines, including logo structure, lockups, spacing, and color use. These rules provide teams with a clear reference for applying the brand across print, digital, and physical settings.
Brand manifesto film
We developed a brand manifesto film to introduce INMAR’s positioning through motion and storytelling. The work extends the brand’s written and visual identity into film.
Watch the brand film
Company profile
We wrote and designed INMAR’s company profile, organizing its story, capabilities, and project portfolio into a clear publication. The content introduces the business, while the editorial design applies the identity through typography, color, imagery, and page structure.
Annual report
Our work included the content and design of INMAR’s annual report. We brought the brand into a formal reporting format, emphasizing clear structure, readable information and consistent presentation.
Website and investor relations
RAM developed the website’s user experience, interface design, and development, including an investor relations section. The work extends the brand into a digital platform for presenting the company, its projects, and information for investors.
Planning a real estate branding project?
Talk to RAM about naming, brand strategy, identity, communication and digital development for your business.
