Annual Report · Fragrance and Retail · Saudi Arabia

AL MAJED OUD Annual Report Content and Design

RAM developed the Arabic and English content and editorial design for AL MAJED OUD’s 2024 annual report. We brought the company’s products, brand identity, and business performance into a publication shaped around investor communication and listed-company reporting requirements.

The AL MAJED OUD annual report combines product imagery, a clear narrative, and structured financial and governance information. Its visual language applies the existing brand guidelines across the report, from section openings to performance charts.

Client:

AL MAJED OUD

Sector:

Fragrance and Retail

Reporting year:

2024

Scope:

Content Development
Report Narrative
Editorial Design
Brand Implementation and Data Visualization

AL MAJED OUD Annual Report | RAM.SA | svg+xml;charset=utf |

The brief

AL MAJED OUD’s 2024 reporting year included its listing on the Saudi Exchange. The annual report needed to explain the business, present the year’s performance, and address the information needs of shareholders and other stakeholders.

RAM’s brief covered content development in Arabic and English, as well as the publication’s design. The task was to give the report a clear narrative and a distinctive brand presence while accommodating detailed operational, financial, and governance information.

AL MAJED OUD annual report bottle Zafran

AL MAJED OUD annual report about the company story mission and vision spread designed by RAM

The AL MAJED OUD annual report design approach

We made the products central to the report’s storytelling. Perfume bottles, oud, packaging, and product details appear alongside the company’s history, achievements, and business information, keeping the reader connected to what the company creates and sells.

The existing brand guidelines provided the foundation. Dark backgrounds, warm neutral tones, and brand patterns connect the section openings, product features, and editorial pages. Lighter layouts give longer passages and detailed tables room to read.

This creates a consistent visual language with enough variation to distinguish the report’s sections and maintain a clear reading pace.

AL MAJED OUD annual report section spread designed by RAM

Perfume, oud and incense spreads from AL MAJED OUD’s annual report

AL MAJED OUD annual report infographic charts style designed by RAM

A clear narrative in Arabic and English

RAM developed the full report content in Arabic and English, bringing leadership messages, the company’s story, product portfolio, operational progress, and financial performance into a connected narrative.

We structured the content around investor relations needs and the reporting requirements of a listed company. The executive summary introduces the year’s main developments, while the following sections provide the business context, supporting information and governance detail.

The products remain part of that narrative throughout. Their role extends beyond the dedicated product section into the presentation of milestones, capabilities and performance.

AL MAJED OUD annual report contents and section structure

Brand identity within the reporting detail

We extended the visual system into the financial and operational information. Selected charts use shapes drawn from the brand mark, while performance summaries place key figures alongside product imagery.

Detailed financial and governance sections use consistent headings, tables, and page structures. This gives the report continuity as readers move from the main business story to comparisons, disclosures, and supporting detail.

What RAM delivered

Report narrative and content structure
Full Arabic and English content development
Content structured for investor and disclosure needs
Annual report visual language
Editorial design and page layouts
Application of existing brand guidelines
Product imagery integrated into the narrative
Charts, infographics and financial tables

The outcome

The completed report brings AL MAJED OUD’s brand and reporting content into a consistent publication. It presents the year through the company’s products, people, and performance, supported by detailed financial and governance information.

The project reflects RAM’s approach to annual reporting: define the story, structure the content, and use design to connect the organization’s identity with the information readers need.

Bring your brand into your next annual report

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